When you inquire about SEO and what an SEO professional does? The most popular and straightforward response is: (Search Engine Optimization) SEO is a strategy that makes search engine results more efficient, and the individuals who make that possible are the professionals. That is an unequivocal response to the question. However, there is more to what you should be aware of.
When you search for “steaks,” you get “www.steak.com.” It then distributes information based on its web of knowledge to give the searcher a knowledge graph. Then you see a list of available steaks. The knowledge graph is then followed by a series of YouTube compilation films about steaks and how they’re prepared, and so on. The search results are more relevant if we narrow our search to “How to Make a Ribeye Steak.” A searcher now sees a Wikipedia article ranking top, followed by a comparable knowledge structure, a plethora of YouTube videos, and data from numerous platforms.
Why isn’t my website showing up in search engine results for “steak” if I run a steakhouse? What will people think of me if they can’t locate me? What can an SEO specialist do to help us be more visible online?
It is their duty as SEO specialists to get your website to the top of the “proper” search engine rankings. That work includes knowing the intent of searchers who may be looking for you online, picking keywords, and presenting your material in a way that entices them to click and visit your website.
This work needed quite different SEO abilities over a decade ago than it does now, and there is a completely new set of talents that SEO specialists must learn these days.
URLs should be short, descriptive, and straightforward to read. While they may not have a significant influence on rankings, improper URL structure is detrimental to the user experience and lowers the clickthrough rate.
The title tag is incredibly helpful when it comes to the many ranking factors out there. It is the text that appears the largest and boldest on the search engine results page (SERP). You should include your main keyword in the title (some would argue from the start), let it flow naturally, and include your company name. Every title tag on your site should be unique and specific to what that page is about. Also, be consistent and structure each title tag the same way.
The title tag is also a small piece of the puzzle that opens up the possibility of enticing searchers to click through to your site.
Do: The Steak House | The Best Steak In New York
Don’t: steak – steak house – the best steak
Keyword research is the be-all and end-all of an SEO specialist. When it comes to keywords, we know what to optimize and what to position in search engines. To properly optimize title tags, we must first complete the keyword research. It’s not always glamorous or fast-paced, but specialists need to turn to research rather than fear it.
Heading tags are another important ranking factor for Google. Your headings indicate the main topic of the page, should contain your main target keyword, and be unique for each page. They tell search engines what your content or page is about.
Optimize your headings starting with H1, H2, etc. Each page should only have one H1, and it can differ from your title tag, but it still helps to include whatever keyword you’re targeting for that page.
Similar to title tags, keyword research is also necessary for heading tags. However, now we are getting into the other side of things: prioritizing. In SEO, there can be many things that need to be fixed on a website and they all may seem to be a priority. As specialists, it is our job to prioritize tasks and knock them out one by one starting with most important to least important.
Meta descriptions don’t necessarily directly affect your rankings. However, they do improve click-through rate, which can indirectly help your ranking and shouldn’t be forgotten or ignored.
The meta description appears under the title tag on the search engine results page. This is your prime opportunity to write directly to the user and entice them to click your link over a competitor’s link.
Be descriptive but short (less than 155160 characters so you don’t get truncated in results), although some would argue that a longer truncated meta description is still just as effective. Your goal here is to sell the click, not the product. Meta descriptions are the business jingles of the SEO world. SEO specialists need to be technically and grammatically excellent writers, but they also need to write compelling and compelling content.
Gone are the days of spinning articles and keyword stuffing. Keywords are important, but they should be scattered throughout the content, not crammed. Now they’re generally seen as less important than persuasive content that speaks to the intent of the searcher.
content must be original, engaging, well-written, and authoritative. SEO is important, but you must write for users, not search engine rankings, to have the most effective and impactful SEO campaign.
Before you write, always ask yourself, “What is the purpose behind this article?” Don’t create content just to create content. Have a purpose for everything you create and publish on your website.
When Google looks at your site, it checks for internal links. If Google finds links to other pages on your site, they will visit those as well. However, if Google doesn’t find any links, you as a potential user will simply be abandoned.
Internal links not only let Google know which pages are most important, but they can also increase the time a user spends on your site.
Internal links require a lot of troubleshooting and prioritization to determine which pages link from where. SEO specialists know the importance of internal links, but implementing them is not always easy. It takes time and problem-solving skills to truly find the best rankings and internal linking approach naturally.
At the end of the day what we do is very simple: we make your website visible online and we do everything we can to get you to the top of the search engine results so you can get more traffic to your website, in turn, generate leads, sales and more engagement with your brand.
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